How to write a media pitch for your press release

  • In Vietnam, press releases are usually addressed to journalists because they are the ones who usually write up the articles. While Editors-in-Chief hold the ultimate power and influence in the newsrooms, they might have too much on their hands and could ignore your press release.
  • For international media, we usually send our press release to editors who can assign the stories, and interview pitch to reporters/journalists.



EloQ Communications is a leading PR and marketing agency based in Ho Chi Minh City, Vietnam and handling project across ASEAN.

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